CO Milk

Branding, Packaging, and Marketing Design

As the lead designer on this project, I was tasked with developing a visual identity that captured CO Milk's commitment to tradition, innovation, and nourishing communities. The resulting brand evokes a sense of purity, vitality and family-centric values through the use of natural imagery, bold typography and a vibrant color palette.

Beyond the core logo and brand assets, I designed a comprehensive packaging suite that brings the CO Milk story to life across their diverse product lineup. From the sleek, informative pouch designs for their milk varieties to the playful, texture-rich treatment of the Paneer and Creamy Curd packaging, each element was meticulously crafted to forge an emotional connection with the consumer.

Additionally, I conceptualized and art directed the lifestyle-driven marketing imagery, transporting viewers to lush pastoral scenes that evoke the freshness and wholesomeness of the CO Milk brand. These visuals work in harmony with the packaging to create a cohesive, immersive brand experience.

Throughout this project, I leveraged my expertise in brand strategy, typography, color theory and photo direction to deliver a design solution that elevates the CO Milk brand and connects it to its target audience in a meaningful way. I'm proud to showcase this work as an example of my versatile design capabilities and passion for crafting impactful brand identities.